Do you feel sick to your stomach when you think about posting to social media? While posting consistently on your chosen social media platforms is an important part of a strong marketing strategy, it’s not the only way to sell books. Here are three alternatives to the classic post-and-pray: Book…

Have you ever felt like there just aren’t enough hours in the day? Between writing, revising, corresponding with agents and editors, marketing, attending or planning book events, plus managing all the admin of running your author business, it can feel like you’re always playing catch-up. Add in kids, partners, pets,…

Since I first started thinking about coaching, I’ve talked to hundreds of authors: video calls, DMs, and in the comments of my TikTok videos. Without a doubt, one of the most common struggles is social media. Here are five of the biggest reasons why you might feel like social media…

Is there anything more exciting than finishing your first manuscript? You’ve poured hundreds of hours of work into your book, and you think to yourself, “This is it. I’m finally a real author.” You’ve gotten good feedback from your beta readers – great feedback, even! Surely this manuscript will have…

Are you ready for something more professional than a link tree? In that case, it’s time to build your first website. Whether you’re an indie or a traditional author, I highly recommend building your own website – at least for now. You can maintain control of your author brand, save…

For the past few generations, we’ve been running our lives and our work according to the factory and assembly line model. This might have worked for the industrial revolution – and it might still work in factories, but how does it apply to creative and mental work? Last week, I…

When it comes to distributing ebooks, there’s a choice you’ll face many times during the course of your career: whether to distribute your books wide, or to join Amazon’s KDP Select. There is no one-size-fits-all answer, and you may change strategies multiple times as your needs and goals change. Here…

If you’ve ever read a business development book or listened to a business podcast (yes, I know many of you haven’t – that’s why I’m here), you may have heard them refer to something called the 80/20 principle or Pareto principle. Broadly speaking, the Pareto principle tells us that in…

One of the first and most important things you’ll have to decide for your author career is whether to pursue traditional or independent publishing. This choice will affect the development and production process of your book, as well as how you get paid. There are pros and cons to both…

Last week we talked about rest and giving yourself a break. Now let’s talk about moving forward. Let Go of Perfectionism I like to describe myself as a perfectionist in recovery. That might sound like a cheeky joke but I mean it seriously – the fear of imperfection alone can…