If you’ve ever watched a Twitch stream or YouTube video, you may have noticed something: At the end of every stream or video, they ask their viewers to follow or subscribe to the channel. And guess what? People do it. In the business world this is a CTA, or Call…
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The ONE Thing: How to accomplish more by doing less
If you could only do ONE thing for your author business this week, what would it be? In April of 2019, my business coach Britt Seva posted a podcast episode reviewing a book. Within a week, everyone in her community was talking about it. The book was The ONE Thing…
3 Things You Need to Know About Branding
Branding is a critical piece of your author business, and it’s one of the most poorly understood elements of small business building. A successful brand will draw in the readers who will love your books, but ineffective branding won’t attract anybody – and the wrong branding will bring in the…
Exercise: Find Your Focus for 2025
The new year is fast approaching, and many of us are thinking about our goals for 2025. If you’re a creative person, you might have a list of dozens of things that you’d like to do – but in reality, you can only focus on one thing at a time…