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Last week we talked about rest and giving yourself a break. Now let’s talk about moving forward. Let Go of Perfectionism I like to describe myself as a perfectionist in recovery. That might sound like a cheeky joke but I mean it seriously – the fear of imperfection alone can…

It’s going to happen sooner or later: you’re hitting your stride, finally getting the hang of your author business… and life decides not to cooperate. It might be a pandemic or natural disaster, it might be a divorce or a major illness – or in my case right now, coping…

If you’ve ever watched a Twitch stream or YouTube video, you may have noticed something: At the end of every stream or video, they ask their viewers to follow or subscribe to the channel. And guess what? People do it. In the business world this is a CTA, or Call…

If you could only do ONE thing for your author business this week, what would it be? In April of 2019, my business coach Britt Seva posted a podcast episode reviewing a book. Within a week, everyone in her community was talking about it. The book was The ONE Thing…

Branding is a critical piece of your author business, and it’s one of the most poorly understood elements of small business building. A successful brand will draw in the readers who will love your books, but ineffective branding won’t attract anybody – and the wrong branding will bring in the…

The new year is fast approaching, and many of us are thinking about our goals for 2025. If you’re a creative person, you might have a list of dozens of things that you’d like to do – but in reality, you can only focus on one thing at a time…